Your Career... With a Vision!

Guidance for a successful, healthy, and fulfilling career.

"The Resume as a Marketing Tool"

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This entry was posted on 2/1/2007 9:29 PM and is filed under uncategorized.

I hope everyone is doing well in school or your career so far! I was reading a column on Yahoo Finance and thinking about what else I could do with my consulting business, 20/20 Resumes, and it came to me… A newsletter! Each month, I’ll have a theme with how it relates to resumes, career advice, etc. This is my chance to connect, keep in touch with you, and maybe… make a difference in your career!

For those of you that aren’t familiar with 20/20 Resumes, it is my Resume, Interview, and Career Consulting business I officially launched not long ago. A brief story of how I got started can be found on my website if you are so inclined (http://2020resumes.com/).

Anyways, this month I thought I’d start off with a quote from a woman who writes a new column on Yahoo Finance. She provides excellent (but sometimes harsh) career advice. She starts off the article with her most important statement, "The resume is a marketing tool, NOT an autobiography"  (http://finance.yahoo.com/expert/article/careerist/19128). Keep this in mind while you are writing your resume. Using your resume as a marketing tool means:

   1.) Tailor each resume (or cover letter) to each company or graduate school. Show the reader (maybe your potential boss) that you care!

   2.) Don’t be afraid to be different. The world is full of sameness and mediocrity. On the other hand, the resume with "Hire Me!" written in bright rainbow colors at the top might not necessarily be the best idea

   3.) Vince Lombardi once said "If you aren't fired with enthusiasm, you will be fired with enthusiasm." Be excited, and convey it by bragging about all the great things you’ve accomplished in your career or as a student/volunteer. That goes for the interview as well as the cover letter.

 

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Comments

    • 3/23/2007 12:39 PM Employment Blog wrote:
      Great post. I see resumes every day that read more like an autobiography than something I can work with. Fact is, most employers aren't as interested in where you have worked as they are interested in what you accomplished while you were there. I also love the Vince Lombardi comment.

      Juan Rodriguez
      employment">http:/www.justjobs.com">employment blog
      Reply to this
      1. 3/24/2007 10:12 AM Evan wrote:
        Thanks for the post.  Vince Lombardi has an almost infinite number of great inspirational and wise quotes.  I believe someone has even written a book about them.

        -Evan
        Reply to this
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